That’s not really what astroturfing is. Astroturfing refers to groups pretending to be a small startup, but are actually organized by and working toward the interests of a larger entity.
For instance, a group of activists may petition their local government to request new laws that restrict how corporations can exploit local water sources, under the guise of environmental protection concerns. But it turns out that activist group is actually owned by Nestle, who are trying to carve out laws that would drive out their competition and do little for the environment.
That’s not really what astroturfing is. Astroturfing refers to groups pretending to be a small startup, but are actually organized by and working toward the interests of a larger entity.
For instance, a group of activists may petition their local government to request new laws that restrict how corporations can exploit local water sources, under the guise of environmental protection concerns. But it turns out that activist group is actually owned by Nestle, who are trying to carve out laws that would drive out their competition and do little for the environment.
“Fake grassroots” = astroturf.