After 5 years in development and heavily pushing Unreal Engine 5 technologies, Immortals of Aveum was met with a whopping 751 player peak. For reference, Forspoken was considered a flop but still had over 12,000 players peak total. This may be the biggest flop of the year.
I didn’t know this existed until I saw the Nextlander guys playing it, and even then I didn’t catch the name of the game.
Zero marketing means that unless the game is absolutely amazing, there will be no word of mouth and no buzz, leading to no one noticing the game at all.