Capcom’s president and chief operating officer has said he thinks game prices should go up.
Haruhiro Tsujimoto made the comments at this year’s Tokyo Game Show, Nikkei reported. TGS is sponsored by the Computer Entertainment Supplier’s Association, a Japanese organisation which aims to support the Japanese industry, which Tsujimoto is currently the chairman of.
“Personally, I feel that game prices are too low,” Tsujimoto said, citing increasing development costs and a need to increase wages.
Can you help me understand your comment? What does MSRP mean?
Ah, sorry. It stands for “Manufacturer’s Suggested Retail Price.”
In the U.S. the law doesn’t allow a manufacturer to require that retailers sell their product at a particular price, but they’re free to “suggest” one so that’s how we ended up with the MSRP.
It doesn’t carry any real weight, but it generally serves to anchor consumer expectations for a product’s value. (It also gives retailers an easy metric to compare sale prices against.)
Manufacturer Suggested Retail Price