Epic has never been about innovation in the retail space. Sweeney talks a good game but it’s always been consistently out of his ass. He launched the Epic game store framing it as some sort of crusade on behalf of consumers, “Apple bad”, “Steam bad” but the reality is he just didn’t want to split money with others in the stack. I don’t blame him for that but his marketing was disingenuous and it’s quite obvious, now, that his business plan was inherently flawed.
His performative crusade against Apple has now led to 20% of the company looking for new jobs. We all stood by cheering, selling our souls for a bucket load of cheap games that, for the most part, we wouldn’t actually have paid for and will never get around to playing.
Epic has never been about innovation in the retail space. Sweeney talks a good game but it’s always been consistently out of his ass. He launched the Epic game store framing it as some sort of crusade on behalf of consumers, “Apple bad”, “Steam bad” but the reality is he just didn’t want to split money with others in the stack. I don’t blame him for that but his marketing was disingenuous and it’s quite obvious, now, that his business plan was inherently flawed.
His performative crusade against Apple has now led to 20% of the company looking for new jobs. We all stood by cheering, selling our souls for a bucket load of cheap games that, for the most part, we wouldn’t actually have paid for and will never get around to playing.