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Media campaign around bg3 was insane
There’s a massive overlap between DnD players and video game players too, and barely any video games that implement the DnD 5e ruleset. I’m willing to bet that helped a lot with their marketing: “DnD the video game” was very convincing.
Sword Coast Legends (kinda, and unavailable), Dark Alliance (not good), and BG3.
I’m honestly surprised at that stat, but mostly because D:OS2, cool as it was, had nowhere near the hype that BG3 had. Felt like the whole gaming world took a month to just sit down and play BG3 instead for a while when it came out. This just makes me happy D:OS2 is getting flowers honestly.