Well, that’s… less than ideal. I use a couple of their services, it was a royal pain in the ass to get all my email stuff moved over to Proton in the first place.
I’ll have to keep an eye on what they’re doing, I’ll take this as a warning sign. I’m moving most of my stuff to self host anyway, with the exception of email.
The vast majority of digital purchases are licenses, this isn’t something new or unique to Steam. Digital purchases where you actually own the product are more the exception than the rule.