Reminds me of the “Polaroid Story”
The company that owns the Polaroid brand and IP, PLR IP Holdings, LLC, was just sold by an ownership group led by the Pohlad family to an ownership group led by the Smolokowski family. The Pohlad family, which owns the Minnesota Twins baseball team, purchased its majority stake in Polaroid back in December 2014 for $70 million.
Although its iconic instant film and cameras may be out of production now, Polaroid the brand is still alive and well: through licensing agreements, a huge range of Polaroid products are still being sold in over 100,000 retail stores in over 100 countries around the world.
This is what I would do, unless your friend is already fediverse knowledgeable. If you have knowledge about what subreddit they enjoyed the most you can use the community browser to find what instance has the largest similar community and show them that. https://browse.feddit.de