NutWrench

Google has been telegraphing this for months. Either switch browsers now or enjoy your ads.

If you have some kind of niche fetish, Valve is the last company you should expect to keep it private.

And don’t expect us to buy Elder Scrolls 6 until at least six months after release. We’ve been through this before, Todd.

Yup. This won’t be used just to serve up unblocksble ads. If you’re signed in to Google, this DRM will be used to track you, as well. VPNs will be useless because the tracking won’t be done through your IP address, but through your browser, identified by DRM and tied to your Google account.

That’s what this is really about. Knowing who you are, where you are, where you go, what you see, what you buy, who you associate with. Forcing you to watch ads is just the icing on the cake.