I recognize Lulu, Corki, Veigar, Tristana, Yuumi (relatively new and I think she’s a cat rather than Yordle), Rumble, and Teemo. I’m not sure who is on the left middle.

That sounds a lot like what happened to Google with SEO getting abused. I almost always append “reddit” to the end of my Google searches to find actual answers and discussions, but now that’s going to be ruined too. I don’t understand how they’ve taken what’s so valuable about reddit, honest and real discussions and answers, and decided to do the opposite of that. It doesn’t even seem financially smart, it will just drive more people away from their site.