Exactly, also making good games consistently gets you fans. I’ve been a fan of the company that made Hades since I got their first game in a humble bundle. A lot of people got into their second game. Their third was fine. But if they hadn’t had a reputation for making great games (and I don’t think Bastion or Transistor was the most marketable game) I don’t think Hades would’ve blown up like it did.
So yeah the dev needs to learn to better market, keep marketing, and keep making games that build loyal customer bases.
Oh has she been confirmed to be trans? Last I heard she was full insane terf. Unless I’m thinking of the turbo racist and missed some scandals.