He wrote a techno optimist manifesto that reads like a proto fascist manifesto. In fact, he cites Marinetti as an inspiration, who was founder of the futurist movement, and later author of the fascist manifesto and a close supporter of Mussolini, so no surprise I guess. He enforces ideas that this century is just a bad rerun of the previous.
https://www.disconnect.blog/p/the-religion-of-techno-optimism
Honestly, this article is pretty bad at explaining the problem here. It’s clear that other websites will try to track you, but the important part of this incognito drama is this:
https://arstechnica.com/tech-policy/2023/12/google-agrees-to-settle-in-chrome-incognito-mode-class-action-lawsuit/